If you are like me, you can’t get enough from the free tools that are out there to assist monitor your SEO efforts. Many people know that there a lot of tools offered, but perhaps you don’t know which ones are usually worth the effort. Here is my listing of tools that I use on a daily basis which I feel are important to monitor a successful SEO campaign. I have created lists like this in the past, but this is the condensed edition of the must have tools.
Everyone with a website should have some kind of analytics to view. I have used Omniture & Mint, but as far as free runs, Google is the best. With Google anlaytics you can see where your traffic will be coming from, and how they interact with your site. It is always a good idea to send yourself weekly reports in case you forget to login.
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I use GA everyday and rely on this for a lot of my ROI reporting.
This is a handy plugin for Firefox developed by the folks over at SEO Reserve. It makes it really easy to look up most relevant SEO information on any area. I tend to disable it for the majority of of the day, but I enable it when I want to use it for key word expansion, PR look ups, WhoIs info & more.
RankChecker simply by SEO Book
Staying on top of your current rankings is key with SEO. You should be able to tell people which key phrases you are focusing on at any given time. This tool is definitely free and provides you with Search engines (both US and UK), Yahoo, and Bing rankings. You also have the choice of saving keyword groups so that it is easier to see your progress. Once the search rankings are looked up, you can save like a CSV and compare to prior data. Other programs like this price $100’s, and although they do present you with more detail, this is the best free rank checker that I have found. You will have to have FireFox for this one as well.
HubSpot’s Website Grader
This is a great way to see a snapshot of where your web site is. While it doesn’t look at search positions, it does grade how well you are applying SEO tactics such as meta data, blog pulse, and inbound links. You can also grade your competitors and see how your grade compares to theirs.
SEO Book Keyword Suggestion Tool
When you have installed SEO4FireFox, then you will have a connect to this tool on any search results web page. You can also access the tool on SEOBook’s website. This will show you daily estimated searches for any keyword, along with suggest expansion keywords that perhaps you haven’t targeted before.
Though this list will help you monitor you SEO tactics, it is only half of the particular SEO equation. The other half will be optimizing your website, and acquiring a better domain reputation.